Entries by jpmktg

What’s In Season? Summer Guide

The summer solstice is finally here, which means we can warmly begin to welcome our favorite summertime fruits and vegetables. Solstice comes from the Latin words sol (meaning Sun), and sistere (meaning standstill) and is a day adored by farmers across the country. This is typically the turning point in the season as farmers shift […]

Close Customer Relationships Close More Sales

Our previous blog post “Sustainability Starts with Customers” talked about how customers drive the demand for environmentally-conscious efforts throughout the ag industry and why it’s essential for farmers to adapt. But how do you grow relationships beyond that initial business transaction? In honor of Customer Appreciation Day on May 20, we’re diving into the importance […]

Sustainability Starts with Customers

Biodegradable. Compostable. Eco-friendly. Organic. These are just a few of the buzzwords used to describe sustainable agricultural practices and the items they produce. In particular, “The organic industry is one of the fastest-growing agricultural segments in the United States,” according to the National Institute of Food and Agriculture. So, what’s the driving force behind this […]

Building Relationships Post-trade Show

One of the reasons face-to-face marketing, trade show exhibiting, and networking are still dominant in the ag industry is because of the value of relationships. These relationships don’t happen overnight. They take a careful, strategic plan. Once you establish connections, you’ll notice your business and trade show exhibitions become a driving force in your brand. […]

Lessons We Learned at the World Ag Expo

With more than 100,000 attendees annually, the World Ag Expo is the world’s largest agriculture exposition. This year Farm to Shelf spent the week networking and meeting with ag professionals from around the world — and we found no shortage of things to do. The expo featured everything from seminars and tours to demonstrations and […]

Introducing the Traveling Tractor

Tractors are an essential tool in agriculture operations—both big and small—that typically last between 20 and 30 years. As a result, the tractor has become an iconic, timeless symbol of farming and agriculture. Here at Farm to Shelf, we pride ourselves in our clients’ shoes to make sure their business needs translate into successful marketing […]

New Year, New Challenge: Eating Seasonally

Farm to Shelf helps agricultural businesses get their crops from the farm to retailer shelves nationwide throughout the year. However, with the sparkle of a new year approaching, we’d like to try something fresh in 2022. So, we’re challenging consumers to be more deliberate about choosing farm-fresh produce when visiting the store. Let us explain… […]