Fruit World

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EVERYTHING WE DID


Brand Development


Packaging


Sales Sheets

Brand Development

To brand or not to brand, that was Fruit World’s big question. We knew coming into the already competitive mandarin market that Fruit World needed to stand out.

So, we went all-in in curating a brand that was recognizable and encompassed the whimsical feel of Fruit World. We started with the color palette which we believe should be driven by one word: fresh.

Its existing, iconic pink color set the tone for Fruit World’s brand, and it was our intent to own this color in the retail space. The most vibrant, playful hues were chosen to interplay with the pink and the color of the produce to create a stand-out in the market.

Packaging

For packaging, we explored a LOT of options: 31 to be exact! We wanted to create a streamlined packaging that was cohesive with the new branding. Playing on the hills east of Reedley that reminded consumers of Fruit World’s roots, we created packaging designs that embodied the whimsical world of Fruit World, creating a sense of place.

We started with the mandarin bags and focused on the little details. From the texture of the hills to the details in the logo, we wanted to make sure Fruit World stood out while honoring its Central Valley roots.

Sales Sheets

Sales sheets are a one-stop shop to showcase all the best aspects of your products. With cohesive branding and informative content, we were able to create sales sheets that spoke to the unique packaging of each product while giving retailers the information they needed to make informed buying decisions.

Sran Family Orchards

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EVERYTHING WE DID

As a family-run farm since the 1950s, and being the largest grower of organic almonds, Sran Family Orchards recognized the need to refresh its brand to truly stand out in the industry. The Farm to Shelf team was ready to take on the challenge of rebranding Sran while maintaining its historical integrity.


Logo Refresh


Photo & Video
Production


Website Refresh


Sales Brochures


Trade Show Booth


Trade Show Ads


Public & Media Relations

Logo Refresh

Growing organic almonds takes true integrity, and that’s exactly what we wanted Sran’s new logo to represent. This new design contains a new color scheme and font display while keeping its original imagery to uphold its strong history.

Photography & Videography

Imagery is essential for your audience to understand the who, what, why and how of your brand. Farm To Shelf’s photographer traveled to Kerman to capture photos of Sran’s facility, product, employees and family. He also filmed while on site and created a stunning video for Sran’s website.

Website Refresh

  • Mobile Responsive
  • Screen Responsive
  • SEO Optimized
  • CMS Accessible
  • Video Features
  • Modern Design

CTA LOREM IPSUM

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Sales Brochures

One-sheets and brochures are an excellent way to leave a lasting impression on your target audience. With crisp imagery, a cohesive color scheme and informative content, these materials promote Sran’s brand message, aid in acquisition of new customers, and ultimately lead to a higher return on investment.

Tradeshow Booth

Once Sran had its logo, website and print production refreshed, it was time to shine. One of the best ways (and frankly, the most fun way) to do so was through a trade show booth. We integrated all of Sran’s updated branding and color scheme to create a fresh and welcoming booth.

Public & Media Relations

Farm To Shelf has an accredited public relations team which was able to ensure Sran’s refreshed brand was noticed. Our team was able to get Sran into a variety of media outlets including online, print, local and national.

Raisels

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EVERYTHING WE DID


Social Media




Animation


Email Marketing

The National Raisin Company has been the leading manufacturer in the raisin industry since 1969. By 2012, it was ready to take the next step, so Raisels came into existence. Years later, National Raisin Company was prepared to catapult its product and Farm to Shelf was eager to help! Through social media management, creative animation and enticing photography, our team was able to guide Raisels through a successful e-commerce launch.

Social Media Management

Having an innovative and different product means you need to stand out on social media. The Farm to Shelf social media experts have done just that for Raisels by combining bright, colorful and fun imagery with quirky and interactive content.

Animation

Raisels is a bold taste with a different approach to the market. Our Farm to Shelf in-house animator made sure to capture the unique look and fun persona of the product. The bold imagery and eccentric animation really show the personality of the brand to its audience, differentiating it from others in the market.

Email Marketing

With an engaged audience on social media, we strategically implemented email marketing campaigns for direct product sales and to complement our social media efforts. The email database receives regular updates with specials targeted towards each season and connects with our sales platform so we can track how many purchases were produced from the email. In the case of our Halloween eblast, we announced the launch of the new 96-count Raisels and sold out of inventory within 48 hours!

Golden State Hops

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EVERYTHING WE DID


Logo Design & Branding


Business Cards


Ag Website


Event Planning


Public Relations

If you enjoy beer, then chances are you’ve enjoyed a delicious IPA spiced with fragrant hops. But did you know that California isn’t known for its hops? One local farmer was ready to change that. Golden State Hops was born from that drive to grow the best hops in California and support local brewing companies. The brewing revolution is happening in the heart of the Central Valley and it only makes sense that the beer brewed here features hops that are grown here, too.

Logo Design & Branding

When you look at the up-and-comers in the brewing industry, branding is everything. We created a brand that not only conveyed a strong and serious attitude, but allowed customers to make the visual connection that these were California-grown hops. This full-formed logo allows the hop-holding bear to be a standalone brand mark as Golden State Hops evolves.

Business Cards

Networking would prove to be one of the best marketing tactics for Golden State Hops, as its team met with brew masters from across Central California. In lieu of traditional advertising, this business card would be the first step in its valuable business partnerships.

Ag Website

  • CMS Accessible
  • High Resolution Photography
  • Mobile Optimization
  • Cross Browser Adaptability

Event Planning

Since Golden State Hops has such a niche target market, we were excited to generate qualified leads for this new business. Our approach was simple: invite the leading breweries in a 60-mile radius of the farm and give those brewers a glimpse inside a real hop farm. More than 80% of the guests invited attended that warm August evening event and enjoyed local beer and one of Fresno’s most popular food trucks.

Public Relations

The resilience and skill of the team behind Golden State Hops was a story that simply had to be told. Our public relations team worked with local media and secured placements on three of the four major broadcast networks and the Central Valley’s largest print publication.

SamSons

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EVERYTHING WE DID


Logo Design


Product Packaging


Ag Website


Sales Materials


Trade Show Booth

For more than 60 years, Fowler Packing Company has been one of the largest producers of fresh table grapes and citrus in the nation. When Fowler Packing decided to launch a new variety of table grapes, Farm to Shelf got to work on designing logos, packaging, trade show booths and sales materials. After the launch of SamSonS Sorbet, a new mobile responsive ag website was designed and built.

Logo Design

The care and nurturing it takes to produce quality table grapes has truly become an art. Our team was tasked with creating a logo that could communicate that art. Highlighted by a stylized bunch of table grapes, the SamSonS Sorbet logo incorporates a clean style and pulls from the rich family heritage of Fowler Packing.

Product Packaging

When you’re walking the aisles of your local grocery store, you recognize quality and know the integrity of the company that farms it. When our creative experts designed the product packaging for the SamSonS Sorbet table grapes, we designed an eye-catching product packaging that consumers could easily identify for future purchases.

“I TRULY APPRECIATE THE CARE AND ATTENTION TO DETAIL THAT JP MARKETING HAS PROVIDED THROUGHOUT OUR ENTIRE RELATIONSHIP. I LOOK FORWARD TO WORKING TOGETHER ON EVEN BIGGER PROJECTS IN THE FUTURE!”

– JUSTIN PARNAGIAN, CEO

Ag Website

  • Video Integration
  • CMS Accessible
  • Inventory Management
  • Mobile Responsive
  • Cross Browser Adaptability

Sales Materials

Communicating with your target audience doesn’t have to be difficult. We know that your audience wants a clear message that can capture the value of your program versus the competition. These sales materials can be used across multiple platforms, increasing your return on investment.

Trade Show Booth

The key to success at any trade show is grabbing the attention of your potential customers. With a booth that is designed to be both productive and visually appealing, your sales team will have a chance to meet with more customers. That first conversation is important and your trade show booth should reflect that.

Ziveli

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EVERYTHING WE DID


Ecommerce Website


Branding & Logo


Product Packaging

For the first time, a new branding campaign was launched for Ziveli Winery to introduce its family-made wines to the market. You only get one chance to make your big debut, so we wanted to make the most of it. The Farm to Shelf branding team created a new logo, product packaging and e-commerce website. Ziveli Winery is a family-owned and operated winery nestled next to the San Joaquin River on the outskirts of Fresno, California.

Branding & Logo

There is more than meets the eye in the logo designed for Ziveli Winery. Inspired by the lion in the Nale family crest, the concept of the logo was designed to encompass the family’s commitment to quality wine and a zest for life. Cheers!

Product Packaging

Raise your glass! We were tasked with creating an eye-catching label that would look seamless and work well with its red and white wines. The name Ziveli (pronounced zhe vah lee’) is the Croatian word for cheers and serves as the mantra for how the Nale family wanted its customers to enjoy Ziveli wine.

Ecommerce Website

  • Shopify Integration
  • CMS Accessible
  • Inventory Management
  • Mobile Responsive
  • Cross-Browser Adaptable