To brand or not to brand, that was Fruit World’s big question. We knew coming into the already competitive mandarin market that Fruit World needed to stand out.
So, we went all-in in curating a brand that was recognizable and encompassed the whimsical feel of Fruit World. We started with the color palette which we believe should be driven by one word: fresh.
Its existing, iconic pink color set the tone for Fruit World’s brand, and it was our intent to own this color in the retail space. The most vibrant, playful hues were chosen to interplay with the pink and the color of the produce to create a stand-out in the market.