Well•Pict

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Print & Digital Media

Maintaining a strong brand reputation among retailers for delivering exceptional, proprietary berries meant creating a yearly campaign with a strategic media buy and creative to stand out against all others. Each year had a new and exciting campaign theme utilizing bold colors and catchy taglines. Within the campaign 6 – 8 different ads were developed for use throughout the year to keep the creative fresh and intriguing.

Recipe Development – Food Styling – Photography

Delicious berries deserve to star in delicious recipes! Custom recipes were developed for use on the website as well as social media. Recipes would incorporate trending flavor profiles, health, and cooking trends. Bringing the recipe to life with food styling and photography is the best (and tastiest!) part of the process.

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Tradeshow

We all know the stress levels can increase significantly when tradeshow planning is looming over someone’s head. We offer full tradeshow management and design to remove the stress and let you shine. Everything from logistically planning, hotel reservations, dinner and private parties, booth orders, and concepting and developing booth builds. Additionally, we offer onsite booth staffing and sample recipe prep.

  • Booth Design and Fabrication
  • Tradeshow logistical planning
  • At-show support for set-up and tear-down
  • Recipe development for booth sampling
  • Recipe sample prep and delivery to show
  • Booth hostess for sampling during show hours

Consumer Commercial

The client needed a fun and engaging way to educate consumers on the benefits of their proprietary berries and what sets them apart from other berries on the market. Thus, ‘Be A Berry Snob’ was born to be utilized on social media as well as across streaming networks in markets based on product availability and season.

Berry Fresh

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Tradeshow

Berry Fresh came to us in need of a 20×20 tradeshow booth. Since they had never exhibited at a tradeshow in a space of that size, we had to start at the beginning. Storage and meeting space were a must as well as featuring their product with high-impact graphics. The booth structure was modified to incorporate a large, walk-in storage closet and the sections allowed for division between meeting space in the back for privacy and a front reception area.

  • Booth Design and Fabrication
  • Tradeshow logistical planning
  • At-show support for set-up and tear-down
  • Recipe development for booth sampling
  • Recipe sample prep and delivery to show
  • Booth hostess for sampling during show hours

Trinity Company

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Tradeshow

As a grower, packer, shipper of multiple fruit commodities as well as processed juices, Trinity Company need a booth space that would allow for featuring product in both floor displays as well as refrigerated merchandising displays. The structure allowed for guest access to the booth from all sides and put the product as the focus right in the center of the booth.

  • Booth Design and Fabrication
  • Tradeshow logistical planning
  • At-show support for set-up and tear-down