DairyAmerica came to us with a simple goal: brand a new, premium lactose product produced by a cooperative of shareholding dairy farmers across the country. We started with the basics: brand positioning, brand architecture, and brand extension. Each served as a logical and strategic step into reaching the target audiences.
From here, the fun began. Once we defined the brand architecture – and how this premium product would align with other DairyAmerica lactose product, we got to work on a name. After some (okay, a lot of) deliberation, we landed on Simplipure: a nod to the simplicity of the product paired with the highest purity standards for lactose.