Since Nichols Farms has been in the farming industry since 1983, incorporating the history of Nichols Farms into the product was important. So, when we finalized the naming and created the packaging for Nic’s Mix, we included subtle nods to its origins while keeping things light and playful.
The front of the packaging includes nature patterns to represent the orchards planted more than 35 years ago. The whimsical logo matched with the bold product photo showcases the feel of what Nic’s Mix is. A clear window into the product itself boldly and visually draws a consumer’s eye. Finally, the back of the packaging highlights the story of Nichols Farms, an integral part of the character of the product.