EVERYTHING WE DID

Research

Packaging

Trade Show Banners

Photography

Research

Nichols Farms came to us wanting to create packaging that reflected its family legacy as it launched a mixed nut product into Costco. Ensuring that a product will sell off this mega-retailers shelves is the secret to long term product placement. As we worked through packaging designs, we incorporated target audience research to assist in the final design selection. This real shopper data allowed us insights into the packaging appeal of other pistachio and mixed nut retailers as well as provided clear direction for design revisions that would resonate with consumers.

Packaging

Since Nichols Farms has been in the farming industry since 1983, incorporating the history of Nichols Farms into the product was important. So, when we finalized the naming and created the packaging for Nic’s Mix, we included subtle nods to its origins while keeping things light and playful.

The front of the packaging includes nature patterns to represent the orchards planted more than 35 years ago. The whimsical logo matched with the bold product photo showcases the feel of what Nic’s Mix is. A clear window into the product itself boldly and visually draws a consumer’s eye. Finally, the back of the packaging highlights the story of Nichols Farms, an integral part of the character of the product.

Trade Show Banners

I guess you can say we are nuts about trade shows, so we were excited to create retractable banners showcasing the yummy products in Nic’s Mix. We started with the key to Nichols Farms: pistachios, the main ingredient in Nic’s Mix and the nut that started it all. This gave the banners an eye-catching look while sticking true to the brand and the cascade of products.

Photography

We started shooting for Nic’s Mix as soon as we could get our hands on the product. We knew that including a bold photo of the product was going to be the best way to showcase exactly what the product was. Once the packaging was finalized was when the real fun began. Some may say shooting a product that has a picture you took on it is pretty meta, but we just call that a normal Tuesday.

With our combined expertise in agriculture and family-owned business, we understand what retailers want. Our comprehensive services and programs move brands forward in the ever-changing landscape. We’re experienced across an array of ag industries and love to roll up our sleeves to connect products to people.

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