Creating a fun and fresh update to an already great brand is one of our specialities. For Crystal Valley Foods, we focused on what it stands for: quality. As industry leaders in sustainable growing practices, we focused on curating a brand that showcased the highest-quality fruits and vegetables for which Crystal Valley Foods was best known.
When creating a design for the packaging, we knew that we needed to elevate the layout to showcase the quality of the products, while maintaining the look customers knew and loved. So, we created simple yet sleek designs that brought in elements of Crystal Valley Foods’ history. Our favorite? The bold zig-zags that represent the iconic mountains of Crystal Valley Foods.
The key to a true logo refresh is seeing what works and what doesn’t. For Crystal Valley Foods, it was all about balance and symmetry. In perfecting the balance and symmetry of the logo, the crisp, updated logomark created harmony for the brand. This refresh was a testament to the quality of the brand’s promise of delivering the highest-quality goods every time.
With our combined expertise in agriculture and family-owned business, we understand what retailers want. Our comprehensive services and programs move brands forward in the ever-changing landscape. We’re experienced across an array of ag industries and love to roll up our sleeves to connect products to people.
677 W Palmdon Drive, Suite 101
Fresno CA 93704
559.549.7478
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