SimpliPure - Farm To Shelf

SIMPLIPURE

DairyAmerica - Dublin, California

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Brand Development

DairyAmerica came to us with a simple goal: brand a new, premium lactose product produced by a cooperative of shareholding dairy farmers across the country. We started with the basics: brand positioning, brand architecture, and brand extension. Each served as a logical and strategic step into reaching the target audiences.

From here, the fun began. Once we defined the brand architecture – and how this premium product would align with other DairyAmerica lactose product, we got to work on a name. After some (okay, a lot of) deliberation, we landed on Simplipure: a nod to the simplicity of the product paired with the highest purity standards for lactose.

Logo

When creating Simplipure’s logo, we knew we wanted to keep it simple yet upscale, just like the product. We took inspiration from lactose itself, with a nod to the food scientists who would be the target audience for purchasing this new product. The hexagons, which frame the brand name, are representative of the shape in which sugar molecules bind together to form lactose. We then brought the logo to life with movement using animation.

Landing Page

If you don’t have a website, you don’t exist, right? So for Simplipure, we built a landing page that would provide essential information and capture leads in the early stages of the product sales process. The most important message to convey is product clarity, so a time lapse video was built into the page to clearly deliver this mission critical message.

Business Cards

Business cards are an old-school classic that can be a customer’s first impression with a company and its products. We wanted to create a design that grabbed attention while still maintaining the integrity of what Simplipure is. We kept it simple: the logo, the branding and the message. The result? A sleek, innovative twist on an old school classic.

Packaging

For Simplipure packaging, we wanted to focus on what the product was: lactose evolved. We knew the product could speak for itself, but the packaging needed to signal that this product was different. All of DairyAmerica’s lactose products are packaged in craft paper (brown) color, so we had to do a little convincing to package this product in white. While the white does cost a little more, it immediately conveys that this is a premium product.

With our combined expertise in agriculture and family-owned business, we understand what retailers want. Our comprehensive services and programs move brands forward in the ever-changing landscape. We’re experienced across an array of ag industries and love to roll up our sleeves to connect products to people.

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677 W Palmdon Drive, Suite 101
Fresno CA 93704
559.549.7478