To brand or not to brand, that was Fruit World’s big question. We knew coming into the already competitive mandarin market that Fruit World needed to stand out.
So, we went all-in in curating a brand that was recognizable and encompassed the whimsical feel of Fruit World. We started with the color palette which we believe should be driven by one word: fresh.
Its existing, iconic pink color set the tone for Fruit World’s brand, and it was our intent to own this color in the retail space. The most vibrant, playful hues were chosen to interplay with the pink and the color of the produce to create a stand-out in the market.
For packaging, we explored a LOT of options: 31 to be exact! We wanted to create a streamlined packaging that was cohesive with the new branding. Playing on the hills east of Reedley that reminded consumers of Fruit World’s roots, we created packaging designs that embodied the whimsical world of Fruit World, creating a sense of place.
We started with the mandarin bags and focused on the little details. From the texture of the hills to the details in the logo, we wanted to make sure Fruit World stood out while honoring its Central Valley roots.
Sales sheets are a one-stop shop to showcase all the best aspects of your products. With cohesive branding and informative content, we were able to create sales sheets that spoke to the unique packaging of each product while giving retailers the information they needed to make informed buying decisions.
With our combined expertise in agriculture and family-owned business, we understand what retailers want. Our comprehensive services and programs move brands forward in the ever-changing landscape. We’re experienced across an array of ag industries and love to roll up our sleeves to connect products to people.
677 W Palmdon Drive, Suite 101
Fresno CA 93704
559.549.7478
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