As a family-run farm since the 1950s and being the largest grower of organic almonds, Sran Family Orchards recognized they needed to refresh their brand to truly stand out in the industry. The Farm to Shelf team was ready to take on the challenge of rebranding Sran while maintaining their historical integrity.
Growing organic almonds takes true integrity, and that’s exactly what we wanted Sran’s new logo to represent. This new design contains a new color scheme and font display, but we kept their original imagery to uphold their strong history.
Imagery is essential for your audience to understand the who, what, why and how of your brand. Farm To Shelf’s photographer traveled to Kerman to capture photos of Sran’s facility, product, employees and family. He also took video while on site and created a stunning video for Sran’s website.
One-sheets and brochures are an excellent way to leave a lasting impression on your target audience. With crisp imagery, a cohesive color scheme and informative content, these materials can promote Sran’s brand message, aid in acquisition of new customers and ultimately lead to a higher return on investment.
Once Sran had their logo, website and print production refreshed, it was time to shine. One of the best ways (and frankly, the most fun way) to do so was through a trade show booth. We integrated all of Sran’s updated branding and color scheme to create a fresh and welcoming booth.
Farm To Shelf has an accredited Public Relations team who was able to ensure Sran’s refreshed brand was noticed. Our team was able to get Sran into a variety of media outlets including online, print, local and national.