The National Raisin Company has been the leading manufacturer in the raisin industry since 1969. By 2012, they were ready to take the next step and so, Raisels came into existence. Years later, National Raisin Company was ready to catapult their product and Farm to Shelf was eager to help! Through social media management, creative animation and enticing photography, our team was able to guide Raisels through a successful e-commerce launch.
Having an innovative and different product means you need to stand out on social media. The Farm to Shelf social media experts have done just that for Raisels by combining bright, colorful and fun imagery with quirky and interactive content.
Raisels is a bold taste with a different approach to the market. Our Farm to Shelf in-house animator made sure to capture the unique look and fun persona of the product. The bold imagery and eccentric animation really shows the personality of the brand to its audience, differentiating it from others in the market.
With an engaged audience on social media, we strategically implemented email marketing campaigns for direct product sales and to complement our social media efforts. The email database receives regular updates with specials targeted towards each season and connects with our sales platform so we can track how many purchases were produced from the email. In the case of our Halloween eblast, we announced the launch of the new 96-count Raisels and sold out of inventory within 48 hours!