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Fowler Packing


Fresno, California

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Everything We Did

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This seventy-year-old family farming operation, Fowler Packing Company, had grown to become one of the largest mandarin grower-packers supplying product to the Wonderful Co. under the Halos brand. When they announced the end of their relationship, we received a desperate call from FPC saying it needed to launch a new mandarin brand. And we needed to do it fast!

Together with Fowler Packing, our creative team quickly brainstormed everything from name ideas to color palettes. A dozen logos and several pounds of mandarins later, the client decided on Peelz. The smile humanizes the brand and warmly invites consumers to choose this brand of well-known fruit. The design direction opens the door to playful and purposeful elements, including developing a voice for the brand.

Product Packaging

Once the logo was selected and fine-tuned, we immediately began the packaging process. Our design team examined the competition and looked at packaging opportunities from every angle. How would the bags look in a produce section? What can we do to make Peelz stand out? We took our new logo and applied it to the crucial elements: boxes and bags.

“Thank you all for the incredible work on the bag photographs, trade show booth, and landing page design. They LOVED EVERYTHING and you guys are just knocking it out of the park. I can’t thank you enough for all time and energy you are putting into our brand. THANK YOU!”

– Kiah Ruvalcaba, Director of Marketing

Ag Website

  • CMS Accessible
  • Modern, One-Page Design
  • Lite for Quick Loading
  • Cross Browser Adaptability
  • Mobile and Tablet Friendly

Trade Show Booth

When you’re up against the cream of the mandarin crop, it’s important to introduce your new brand in a way that’s memorable, with a booth space that’s interactive and fun. For Produce Marketing Association’s largest trade show, we designed a putting green with custom Peelz golf balls as swag.