Together with Fowler Packing, our creative team quickly brainstormed everything from name ideas to color palettes. A dozen logos and several pounds of mandarins later, Peelz was decided. The smile humanizes the brand and warmly invites consumers to choose this brand of well-known fruit. The design direction opens the door to playful and purposeful elements, including developing a voice for the brand.
Once the logo was selected and fine-tuned, we immediately began the packaging process. Our design team examined the competition and looked at packaging opportunities from every angle. How would the bags look in a produce section? What can we do to make Peelz stand out? We took our new logo and applied it to the crucial elements: boxes and bags.
“THANK YOU ALL FOR THE INCREDIBLE WORK ON THE BAG PHOTOGRAPHS, TRADE SHOW BOOTH, AND LANDING PAGE DESIGN. THEY LOVED EVERYTHING AND YOU GUYS ARE JUST KNOCKING IT OUT OF THE PARK. I CAN’T THANK YOU ENOUGH FOR ALL TIME AND ENERGY YOU ARE PUTTING INTO OUR BRAND. THANK YOU!”
– KIAH RUVALCABA, DIRECTOR OF MARKETING
When you’re up against the cream of the mandarin crop, it’s important to introduce your new brand in a way that’s memorable with a booth space that’s interactive and fun. For the Produce Marketing Association’s largest trade show, we designed a putting green with custom Peelz golf balls as swag.
With our combined expertise in agriculture and family-owned business, we understand what retailers want. Our comprehensive services and programs move brands forward in the ever-changing landscape. We’re experienced across an array of ag industries and love to roll up our sleeves to connect products to people.
677 W Palmdon Drive, Suite 101
Fresno CA 93704
(559) 438-2180
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