If you enjoy beer, then chances are you’ve enjoyed a delicious IPA spiced with fragrant hops. But did you know that California isn’t known for its hops? One local farmer was ready to change that. Golden State Hops was born from that drive to grow the best hops in California and support local brewing companies. The brewing revolution is happening in the heart of the Central Valley and it only makes sense that the beer brewed here feature hops that are grown right here, too.
When you look at the up-and-comers in the brewing industry, branding is everything. We created a brand that not only conveyed a strong and serious attitude, but would allow customers to make the visual connection that these were California-grown hops.
This full-formed logo allows the hop-holding bear to be a standalone brand mark as Golden State Hops evolves.
Networking would prove to be one of the best marketing tactics for Golden State Hops, as their team met with brew masters from across Central California. In lieu of traditional advertising, this business card would be the first step of their valuable business partnerships.
Since Golden State Hops has such a niche target market, we were excited to generate qualified leads for this new business. Our approach was simple – invite the leading breweries in a 60-mile radius of the farm and give those brewers a glimpse inside a real hop farm. More than 80% of the guests invited attended the warm August evening event and enjoyed local beer and one of Fresno’s most popular food trucks.
The resilience and skill of the team behind Golden State Hops was a story that simply had to be told. Our public relations team worked with local media and secured placements of three of the four major broadcast networks and the Central Valley’s largest print publication.